ARC STUDIOS / SELECTED WORK
Rusty Lantern Co.
BRAND IDENTITY / APPAREL DESIGN / MERCHANDISE
Wild Places. Good People.
Rusty Lantern Co. is an original outdoor lifestyle brand developed by ARC Studios. Inspired by vintage national park artwork, rugged landscapes, and the spirit of adventure, the brand combines nostalgic design with modern apparel and everyday essentials.
From its visual identity to its original merchandise, Rusty Lantern Co. was created to celebrate the outdoors and the people who feel most at home in wild places.
INSPIRED BY WILD PLACES.
DESIGNED FOR EVERYDAY ADVENTURE.
Rusty Lantern Co. draws inspiration from vintage national park posters, classic outdoor advertising, and the rugged beauty of the American landscape.
The visual identity combines earthy colors, bold typography, and illustrated landscapes to create a nostalgic yet contemporary aesthetic. Every design is intended to capture the spirit of exploration while maintaining a recognizable identity across apparel, accessories, and merchandise.
FROM CONCEPT TO COLLECTION.
More than a brand. A lifestyle.
LET’S COLLABORATE
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Graphic Design • Branding • Apparel Design